A thoughtful process yields thoughtful design.

Process promotes transparency, efficiency, and focus. Additionally, it encourages thoughtful deliberation that considers your business model, brand, marketing objectives, and  consumer insights. This enables purposeful design and innovation that can shift mindsets.

PHASE I:
Understand + Discovery

Initiation ➔ Research ➔ Alignment
This phase establishes project parameters, clarifies objectives, and identifies opportunities. Research is conducted to analyze the client’s competitive landscape, target audience, market positioning, and design requirements. Insights are gathered through interviews, questionnaires, observations, and audits, ensuring a comprehensive understanding of the project's context.

PHASE II:
Ideate + Define + Develop

Strategy ➔ Exploration ➔ Development ➔ Refinement
Building on the research, this phase distills key findings into a creative brief or design strategy document, serving as a strategic roadmap. Guided by these findings, design concepts are explored, refined, and iterated to ensure alignment with the strategic vision. The objective is to craft meaningful and impactful brand touchpoints that resonate with the client’s audience, which may include websites, apps, print materials, packaging, video, animation, social media, environmental graphics, or apparel.

PHASE III:
Execute + Deliver

Production ➔ Launch ➔ Completion
The final phase involves implementing the approved design system across all brand touchpoints. Assets are prepared for production, whether for digital or print application. Upon project completion, a client debrief is conducted to assess the project’s success, discuss areas for improvement, and explore potential future project needs and ongoing support.