Francophone du Canada

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Article + Creative Musing
October 2019

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Francophone du Canada
The French-speaking population of Canada lacks a distinctive symbol that encapsulates the relationship between Canada's national emblem, the maple leaf, and Quebec's Fleur-de-lis. For those unfamiliar, Francophones refer to French-Canadians who are descendants of French pioneers. These include Acadians, Quebecois, and other French-speaking communities that were established in the 19th and 20th centuries. This study aimed to explore ways to bridge the gap between French-speaking and English-speaking Canadians. To achieve this, I simplified Stuart Ash's Centennial Symbol (1967) and updated the design of the Fleur-de-lis, integrating it into the emblem. This combined logo was then paired with Canada's federal identity program. The Francophone du Canada mark is paired with Helvetica designed by Linotype Design Studio in 1961 and Max Miedinger.

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