Dairy Farmers of Ontario
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Designer: Unknown
Studio: Marshall Fenn Communications
Origin: 1972, Canada
Status: Active (updated)
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www.milk.org
As I’ve mentioned in prior Canadian Chronicle stories, I grew up on my parents family farm in Southern Ontario and helped with farm chores during my younger years.
On our farm, milk was a staple at our family’s table. Every week we traveled to our neighbors dairy farmer and picked up a couple large containers of unpasteurized milk. During my first visit with my father, I was introduced to the milk logo, which was prominently affixed to the back of the milk truck tank. The handwritten letters of “Milk” was laid over a two varied blues—suggesting cold, delicious and refreshing (just like it tasted, especially mixing Nestle Quik to a tall glass of milk).
During high school I found a job as a farm hand on a dairy farm. The household that hired me were Italian Canadians and they lived together in the large farm house—father, mother, son, aunt and grandmother (Nonna). My time there was spent learning how to run a farm—plant, harvest, milk and care for their cattle. They also taught me about responsibility, ethics and life—in which I still value today. I was also introduced to French press coffee and gourmet Italian cooking… so good! Nonna would always tell me to eat more, “Mangia! Mangia” she would call out at each table gathering. They considered me as part of their family, and I felt the same.
Photo Description & Credit:
1. Milk tanker truck picking up milk (mock-up) – Dairy Farmers of Ontario
2. Milk Bone, Billboard Ad by BBDO Canada, 2003 (mock-up)
3. Milk. Really keeps kids going, poster Ad by Due North Communications, 2011
4. Coffee vs. Milk, Magazine Ad by Vickers & Benson, 1976
5. 50th Anniversary Branding via Recharge with Milk Tankard, Ontario Curling Assoc, 2015
6. Photo of my father, Dick Nÿkamp milking our family farm cow, circa 1970
7. Dairy Done Right (The Letter), TV Ad by NFA, 2019
