Hen & Egg

---

Creative Musing
March 2024

__
Hen & Egg
Plutarch posed the question as a philosophical matter in his essay "The Symposiacs", written in the 1st century, "Which came first: the hen (chicken) or the egg?"

---

Become Mark Exploration

---

Client Project
October 2019

__
Become Mark Exploration
I was hired by Become to develop their brand messaging framework and new identity. With the first phase completed we had language that helped create these concept marks. While the new identity has not launched, I wanted to share these initial concept explorations—the good, the bad, and the ugly. Not all of these explorations were shown to the client, but they all played a crucial part in shaping the final brand identity.

• Service:

  Brand Identity

• Tasks:

  + Creative Direction
  + Concept Development
  + Sketching & Ideation
  + Illustration

• Related Content:

  View the completed Become Identity.

---