Creative Musing
January 2022
Hello
Creative Musing
July 2021
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Hello
A very cramped hello wordmark featureing a custom typeface designed by me.
Keepsake
Creative Musing
June 2021
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Keepsake
Design exploration to match the word "Keepsake" with a typeface. I settled on the typeface URW Antiqua designed by URW Type Foundry for its balanced combination of thick and thin strokes, giving it an elegant and approachable feel.
Jabber
Creative Musing
February 2021
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Jabber
Matching the visual essence of a word into a wordmark. The typeface that I used is Proxima Nova designed by Mark Simonson from Mark Simonson Studio.
Dark Side of the Moon
Creative Musing
November 2020
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Dark Side of the Moon
A modern take on Pick Floyd’s, Dark Side of the Moon album cover.
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Dark Side of the Moon tee is available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.
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Note: All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.
Agri Canada
Creative Musing
April 2020
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Agri Canada
A mark exploration that didn’t make the cut.
Kudo
Creative Musing
April 2020
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Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.
ITHAKA S+R
Client Project
April 2020
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ITHAKA S+R
Dedicated to supporting higher education's digital transformation, ITHAKA S+R is a nonprofit conducting research, offering strategic guidance, and providing consulting services. Working closely with ITHAKA S+R, I revamped and modernized their existing design system, creating a beautiful and distinctive visual identity.
ITHAKA S+R enlisted me to modernize their design for reports, presentations, and infographics, emphasizing enhancements in design, color, and typography within a clear and comprehensive design system. The project had strict requirements, including adherence to brand guidelines, consideration of color blindness and visual impairments, and the need for distinct visual cues for various document types. Additionally, staff needed the capability to create or update all redesigned materials. After research, it was determined that Google Workspace (Docs, Slides, and Sheets) would be the optimal solution for creating these materials. The result was a unified design system that stayed true to ITHAKA S+R’s brand guidelines while providing a distinct visual identity for educational research materials and presentations.
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+ Design System
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Graphic Design & Layout
+ Presentation Design
+ Infographics
+ Illustration
3DC19
Client Project
April 2020
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3DC19
During the 2020 pandemic, 3DC19 emerged as a response to the heightened demand for PPE among frontline workers. This initiative was prompted by disruptions in the supply chain caused by the U.S. stay-at-home order.
To tackle this challenge, a group of makers, creators, and volunteers based in West Michigan collaborated to print 3D face shields, ear savers and more. This collaborative effort brought together individuals with a shared objective to address the pressing need for protective equipment.
In this collaboration, my role involved assisting the 3DC19 team in crafting a logo, icons, and brand guidelines to enhance their visibility within their communities and on social media platforms. The group and I contributed time, materials, and resources to manufacture PPE equipment free of charge for frontline workers.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Iconography
Onward
Creative Musing
March 2020
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Onward
An orderly wordmark of marching letter forms.
Topiary Wordmark
Creative Musing
January 2020
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Topiary Wordmark
Exploration developing hand-styled lettering and animation that demonstrates the definition of the word. This is a custom made typeface.
Yikes!
Creative Musing
November 2019
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Yikes!
A jolting wordmark expression exercise. This badge is paired with the typeface Poppins designed by Jonny Pinhorn and Ninad Kale from Google.
Farout
Creative Musing + Product
November 2019
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Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.
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Farout was created using the Flying Dutchman display typeface. If you're interested in purchasing this typeface, please email email me for licensing and cost.
Word Visualizations
Creative Musing
January 2019
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Word Visualizations
An exercise defining words visually. The custom typeface was designed specifically for this exercise.
Happy New Year
Creative Musing
January 2019
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Happy New Year
This greeting is sponsored by the numbers 2, 0, 1, and 9. Happy New Year.
Flying Dutchman
Creative Musing + Product
October 2018
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Flying Dutchman
This display typeface embodies a minimalist, contemporary boxy serif style, inspired by my earlier creation, Dutch Mafia.
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Flying Dutchman is available for purchase, email me for licensing and cost.
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Take a look at Flying Dutchman showcased on a vintage skateboard deck by Moose Skateboards.
Void
Creative Musing
April 2018
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Void
Visual word exploration.
Maze
Creative Musing
April 2018
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Maze
Illustration of the link between the work maze and form.
Google Doodle Blocks
Creative Musing
December 2017
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Google Doodle, Building Blocks
My idea of writing 'Google' with building blocks came from playing with my two kids and their wooden blocks. We were using a set of primary color blocks, and the colors and shapes reminded me of Google. This inspired me to use the blocks to create an abstract version of Google's wordmark.
For nearly two centuries, wooden building blocks have been a common presence in children's playrooms (and for the adults who join in), enriching their playtime experiences. In the 1800s, German education pioneer Friedrich Fröbel crafted wooden block set, laying the groundwork for his innovative approach to early childhood education. Fröbel, renowned for inventing "Kindergarten," revolutionized the field and his educational concept remains influential today.
Mitten State
Client Project
December 2016
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Mitten State
A few of MI (my) favorite things. A mark with custom hand type created by my wife and I for a our children’s school auction—auctioning authentic Michigan paraphernalia. The letterforms in this mark have been custom-designed to fit snugly into the mitten.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration