Client Project
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E-Spring – Infographic Illustration
Collaborated with the Amway eSpring and Detergent Design to develop a collection of illustrative materials. These visuals were designed to assist the sales team to effectively communicate the water journey—from water sources to household water taps. Furthermore, the illustration was repurposed into a video articulating the significance of eSpring’s pivotal role at the end of the water journey. This project received an AAF Addy award.
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E-Spring via Detergent Design
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+ Concept Development
+ Design Direction
+ Infographic Illustration
+ Qualitative Research
+ Sketching & Ideation -
MKN Design Team:
+ Michael Nÿkamp, Illustrator
Detergent Design Stakeholder:
+ Damion Van Slyke, Art Director