Carbon Cycle

Client Project
February 2023

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Carbon Cycle
Creating and illustrating a carbon cycle infographic for a major producer of sustainable lumber, pulp, and paper. Our task was to clearly communicate the client's approach to combating climate change while showcasing their strong commitment to environmental sustainability.

The goal was to streamline a complex sustainability concept, making it visually captivating and ensuring the audience was able to comprehend the initiative. The final infographic was simple and friendly, conveying the client’s message of responsible environmental stewardship and dedication to a greener, more sustainable future.

  • + Infographic

  • + Research
    + Concept Development
    + Sketching & Ideation
    + Illustration
    + Design & Layout

  • This project was a collaborative effort, with Peopledesign providing Art Direction.

Nutrilite

Client Project
August 2018

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Nutrilite
Recognized globally, Nutrilite offers a range of high-quality vitamins, minerals, and dietary supplements designed to support optimal health and wellness. I was approached by Nutrilite to offer conceptual insights on visualizing their Traceability Process.

Upon understanding their Traceability Process, which extends from initial plant selection to the final Nutrilite product, I developed two concepts. One emphasizes the comprehensive nine-step procedure, depicting hands alongside specialized industry tools. The other focuses on individuals implementing the nine-step process in authentic settings.

  • + Illustration Concepts

  • + Creative Direction
    + Research
    + Concept Development
    + Sketching & Ideation
    + Refined Concept Sketches

eSpring Infographic Illustration

Client Project via Detergent Design
August 2015

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eSpring Infographic Illustration
Collaborated with the Amway eSpring and Detergent Design to develop a collection of illustrative materials. These visuals were designed to assist the sales team to effectively communicate the water journey—from water sources to household water taps. Furthermore, the illustration was repurposed into a video articulating the significance of eSpring’s pivotal role at the end of the water journey. This project received an AAF Addy award.

  • + Brand Strategy

  • + Creative Direction
    + Research
    + Concept Development
    + Sketching & Ideation
    + Illustration

  • This project was a joint endeavor with Detergent Design.

Herman Miller Planning Guides

▲ Isometric Illustrations
A selected few of the 275+ isometric illustrations created for the Locale Planning Guide. Click images enlarge.


◀ Locale Planning Guide
Several layouts from the Locale product planning guide.

Client Project
September 2013

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Herman Miller Planning Guides
Over two years, I designed a flexible framework for the Herman Miller’s product planning guides. The new designed framework revitalized their existing planning guides, enhanced search functionality, and introduced an intuitive layout. Thorough research, user experience considerations, creative exploration, and the synthesis of input from interior designers, customer care, and Herman Miller guided the transformation. The resulting implementation was user-friendly, easily navigable, expandable, and accessible to users across electronic devices, plus a function to download and print PDFs.

  • + System Design Layout
    + Isometric Illustrations

  • + Art Direction
    + Creative Strategy
    + Concept Development
    + Design and Ideation
    + Graphic Design
    + Product Research
    + Illustration
    + Project Management

Atmosphere Air Purifier

Client Project
July 2011

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Atmosphere Air Purifier
Collaborated with Amway on developing marketing collateral for their Atmosphere Air Purifier. Partnered with the Atmosphere marketing team to create a realistic 3D model that supported: Illustrative imagery for product collateral and Animated visualization showcasing the air purification process. The 3D model was crafted in 3D Studio Max and rendered using V-Ray, while the animation was produced in Adobe After Effects.

  • + Product Illustration

  • + Creative Direction
    + Graphic Design
    + 3D Modeling
    + Illustration

  • Animation and video completed by Joel Scott, independent 3D generalist.