Article + Client Projects
July 2024
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Strategy Requires Creativity
I remember when all creative concepts were hand-drawn. I honed this skill during my college years studying illustration and design, and continue to use it to this day. Nowadays, most clients don't see my sketches, as presenting 'polished' work has become the norm. Nevertheless, my sketches are what made the project.
For me, sketching is essential for visual problem solving and connecting ideas. It continues to help me to create strong visual concepts not only requiring a skilled hand and a good eye, but also empathetic, critical, and conceptual thinking.
If you're seeking human insight, creativity, and thoughtfulness, I can help your brand craft strategic, compelling and unique solutions based on your business objectives, your brand, and your consumers.
