KitchenAid Packaging

 

Client Project
August 2022

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KitchenAid Packaging
KitchenAid is the leader in home appliance brands. The company was established in 1919 and is headquartered in Saint Joseph, Michigan. Renowned for the innovative and iconic KitchenAid Mixer, now used in most kitchens around the world. The company sells an average of 2.5 million mixers per year.

KitchenAid partnered with MKN Design to define and develop new brand packaging using clean design, illustration and iconography.At the project onset, we gathered research on consumer trends, packaging, design, and illustrative styles. Using this research, we conceptualized packaging ideas and brought them to life in physical form. The result was a collection of innovative packaging concepts that highlighted KitchenAid's unique products, establishing them as a bold leader in kitchen appliances tailored to their consumers.

  • + Packaging Design

  • + Research (competitive, consumer, trend)
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Iconography
    + Instructional Illustrations
    + Product Illustrations
    + Mockups

  • This project was a joint endeavor involving numerous individuals from both the KitchenAid design team and external independent contractors, such as Heather Tucker and myself.

Twelve Days of Christmas

Client Project
November 2021

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Twelve Days of Christmas
I designed these festive Christmas invitations for my neighbor, featuring the illustration of a partridge in a pear tree by CSA Design. To make it *pop*, I incorporated gold foil. The final invitations were printed by Moo.

  • + Graphic Design

  • + Creative Direction
    + Concept Development
    + Graphic Design & Layout
    + Print Management

Portrait Style Evolution

Client Project + Product
March 2021

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Portrait Style Evolution
These portraits illustrations started as a self-initiated project in 2013 as a stratagem, but also to expanded my skill as an illustrator.


The project began with drawing a few of my Facebook friends and turned into a series of paid client projects for the CanUX Conference, Herman Miller, Fast Company, and IxDA. This personal initiative were simple portrait line studies and evolved to a refined style without compromising its minimalist feel. Portraits from top to bottom: Sam Bleckley, Steve Frykholm, and Hamad Al Zemami.

  • + Portrait Illustration

  • + Style Development
    + Sketching & Ideation
    + Illustration

  • Looking for a custom illustrated portrait of yourself or a group? Reach out via email for further information and details.

Hamad Al Zemami

Client Project
November 2020

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Hamad Al Zemami
I was commissioned to create a portrait of Hamad. The minimalist illustrative style began with simple lines and has since evolved with the addition of bold fills. These portraits are part of a continued series inspired by a self-promotional project I initiated in 2012, named Facebook Friends.

  • + Portrait Illustration

  • + Style Development
    + Sketching & Ideation
    + Illustration

  • Looking for a custom illustrated portrait of yourself or a group? Reach out via email for further information and details.

Sidewalk Serenade

Client Project
August 2020

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Sidewalk Serenade
An invitation I designed for my neighbors, Barbara & George Gordon, who annually host a delightful tradition in our neighborhood. Every summer, they arrange for a small ensemble from the Grand Rapids Orchestra to serenade us in their front yard. The cards I created featured a touch of elegance with flashes of gold foil, adding a touch of bling, bling to the invitation.

  • + Graphic Design

  • + Creative Direction
    + Graphic Design
    + Print Management

ITHAKA S+R

Client Project
April 2020

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ITHAKA S+R
Dedicated to supporting higher education's digital transformation, ITHAKA S+R is a nonprofit conducting research, offering strategic guidance, and providing consulting services. Working closely with ITHAKA S+R, I revamped and modernized their existing design system, creating a beautiful and distinctive visual identity.


ITHAKA S+R enlisted me to modernize their design for reports, presentations, and infographics, emphasizing enhancements in design, color, and typography within a clear and comprehensive design system. The project had strict requirements, including adherence to brand guidelines, consideration of color blindness and visual impairments, and the need for distinct visual cues for various document types. Additionally, staff needed the capability to create or update all redesigned materials. After research, it was determined that Google Workspace (Docs, Slides, and Sheets) would be the optimal solution for creating these materials. The result was a unified design system that stayed true to ITHAKA S+R’s brand guidelines while providing a distinct visual identity for educational research materials and presentations.

  • + Design System

  • + Creative Direction
    + Project Management
    + Qualitative Research
    + Concept Development
    + Graphic Design & Layout
    + Presentation Design
    + Infographics
    + Illustration

KitchenAid Coffee Drip

Client Project
June 2019

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KitchenAid Coffee Drip
Renowned as a leader in kitchen product design and innovation, KitchenAid stands as one of the most recognizable brands in the industry. Within their extensive product catalog, KitchenAid offers coffee makers that seamlessly blend innovative design with precision engineering, ensuring exceptional brewing experiences tailored to both casual coffee drinkers and connoisseurs. KitchenAid enlisted my expertise to visually illustrate their latest drip coffee maker, showcasing its innovative approach to evenly saturating coffee grounds.


Drawing from my comprehension of the innovative Spiral Head feature's functionality, I created a series of sketches to depict its role in ensuring consistent water saturation of coffee grounds for optimal flavor extraction. The project progressed through various stages, from discovery to concept sketching and ideation. Incorporating diverse perspectives, we determined the most impactful approach to illustrate the idea. This resulted in a straightforward line drawing with nuanced coloring and a phantom-style technical illustration.

  • + Product Illustration

  • + Research
    + Concept Development
    + Sketching & Ideation
    + Product Illustration

Ancestry DNA

Client Project
April 2019

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Ancestry DNA
Ancestry DNA offers a fascinating journey into one's past, using cutting-edge DNA technology to uncover ancestral origins and connections. By analyzing a simple saliva sample, Ancestry DNA provides individuals with detailed insights into their genetic ethnicity, connecting them with distant relatives and unraveling the mysteries of their family history. I worked closely with Ancestry DNA to develop a visual design system for their online products.

I led a comprehensive initiative to shape and establish a visual language for Ancestry DNA products. Employing an agile methodology, we navigated through stages of empathy, user interviews, research, illustration and iconography. The resulting visual design system adopted a conceptual and minimalist approach, enriched by overlaying the visual language on diverse human-centric photography.

  • + Visual Design System

  • + Concept Development
    + Illustrative Direction
    + Qualitative & Quantitative Research
    + Sketching & Ideation
    + Graphic Design
    + Illustration
    + Iconography

  • The image college shown is a representation of a 6-month coalesce of project artifacts.

Sleepy Cat

Creative Musing
January 2019

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Sleepy Cat
My goal for this small illustration and animation was to depict a simple sleeping cat while maintaining its circular shape. During the sketching and ideation phase, I created numerous variations to ensure the effectiveness of how the animation behaved.

 

Patagonia

Client Project
January 2019

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Patagonia
Patagonia, a renowned outdoor clothing and gear company, embodies a commitment to environmental sustainability and ethical business practices while offering high-quality products for outdoor enthusiasts. I was hired by Patagonia to create several sketches and illustrations based on their prompt, "Eat Local."


I created a range of concept sketches inspired by the "eat local" theme and collaborated with Patagonia, iterating until we achieved mutual satisfaction. From these skteched concepts, Patagonia chose a refined illustration titled "Eat Local, Watering Can," which was selected and printed on their tees.

  • Illustration

  • + Concept Development
    + Sketching & Ideation
    + Illustration

Spectrum Health

Client Project
December 2017

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Spectrum Health
A prominent healthcare provider dedicated to delivering exceptional medical services and improving community health, Spectrum Health (now Corwell Health) plays a vital role in enhancing the well-being of individuals across various West Michigan. Working alongside a team of engineers and developers, I helped design and develop functional prototype application named My Chart.


The application catered to both new and returning patients of Spectrum Health facilities, offering features such as iPad-based check-in for hospital and doctor appointments, seamless access to medical records, and entertainment options. This endeavor required a strategic approach, including the use of personas, iterative wire-framing, and meticulous design iterations to craft a compelling and user-centric digital journey for patients.

  • + Customer Journey Storytelling
    + UX/UI Design

  • + Design Direction
    + Qualitative & Quantitative Research
    + Concept Development
    + Sketching & Ideation
    + Illustrative Storytelling
    + User Experience

  • This project was developed in collaboration with Mutually Human.

Fultonwood Type Foundry

Client Project + Product
September 2017

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Fultonwood Type Foundry
A small West Michigan type foundry, founded by Zac Freeland, a young enthusiastic graphic and type designer. He now is works for the Detroit Red Wings & Detroit Tigers as a graphic designer. Dream job!


I collaborated with Fultonwood Type Foundry to create an illustrative story highlighting their design process and homage to traditional typeface tools, echoing the stylistic elements of typefaces they craft.

  • + Poster Illustration & Design

  • + Illustration
    + Graphic Design

  • This poster is available for purchase in my shop.

  • The posters is paired with the typeface Bronkema designed by Zac Freeland. See more of his work on his website.