Merrell Footwear – Product Illustrations

Client Project

—
Merrell Footwear – Product Illustrations
I collaborated with Cush Design to create detailed illustrations of sixteen Merrell shoes, showcasing six distinct views for each: three-quarter, top, inside side, outside side, front, and back (a total of 96 illustration. The illustrations required precise detail, achieved through a combination of photographic references and direct observation of the physical shoes, ensuring accuracy in depicting each view.

So, I’m sure you’re asking why do footwear brands do this? It’s to visually document their unique footwear designs, allowing them to legally protect their creations, safeguarding their intellectual property and maintaining competitiveness in the market.

 

  • Merrell Footware via Cushdesign, Inc
    Outdoor & Adventure Gear

  • + Illustration

  • MKN Design Team:
    + Michael Nÿkamp, Illustrator

    Cushdesign Stakeholder:
    + Matthew Cushman, CEO

Horse & Flag Process

Article + Creative Musing

—
Horse & Flag Process
The above video shows my streamlined process for crafting icon and illustrations. This is the same phased process that I use for large design projects albeit condensed to focus on a single artifact. While some may perceive this work as straightforward, it actually demands meticulous attention to detail and draws upon thorough research to effectively sketch, ideate, and achieve visual harmony, alignment, and readability.