Merrell Footwear Illustrations

Client Project
February 2021

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Merrell Footwear Illustrations
I collaborated with Cush Design to create detailed illustrations of sixteen Merrell shoes, showcasing six distinct views for each: three-quarter, top, inside side, outside side, front, and back (a total of 96 illustration. The illustrations required precise detail, achieved through a combination of photographic references and direct observation of the physical shoes, ensuring accuracy in depicting each view.

So, I’m sure you’re asking why do footwear brands do this? It’s to visually document their unique footwear designs, allowing them to legally protect their creations, safeguarding their intellectual property and maintaining competitiveness in the market.

  • + Patent Illustrations

  • + Illustration

  • This project was a joint endeavor with Matthew Cushman of Cush Design, Inc.

HON Brand Collateral

▲ Storyboard Sequence
Voi Promotional Video, Magnetic Poetry

▲ Product Wordplay
Playing with two HON products names, Boda and Jetty. Work smarter with Yoda, conquer tasks with Yetti.

FYI, these didn’t make the cut.

Client Project via Peopledesign
August 2011

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HON Brand Collateral
During my time at Peopledesign, I contributed as a designer to the development of creative materials for HON. My role encompassed a wide range of responsibilities, from conceptualizing social media campaigns and creating storyboards to planning and art directing photoshoots, as well as overseeing the print production of HON’s extensive product catalog. Every project was a collaborative effort, carefully crafted to align with the unique needs of HON and support their sales team effectively.

  • + Graphic Design

  • + Art Direction
    + Research
    + Brochure Planning
    + Concept Development
    + Sketching and Ideation
    + Graphic Design
    + Illustration
    + Photoshoot Art Direction
    + Print Management and Production

  • This project collateral was completed while employed at Peopledesign.