December 19, 2024

Chronicles is a repository of articles, client projects, creative musings and products.

All content is copyrighted by MKN Design. Reproduction without express written consent is prohibited. To license a specific illustration or design, please contact me via email.

Googly Eyed Philosophers

Creative Musing + Product
December 2024

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Googly Eyed Philosophers
Some design fun with old lithographs, goggly eyes, and 3 philosophers.

Quotes from Aristotle, Plato, and Socrates.
“Educating the mind without educating the heart is no education at all.” – Aristotle
“When men speak ill of thee, live so as nobody may believe them.” – Plato
“All I Know Is That I Know Nothing.” – Socrates

Aristotle, Plato , and Socrates graphic tees are available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.
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Note: All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Coldbreak, Brand Strategy & Identity

March 14, 2022

Client Project
March 2022

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Coldbreak, Brand Strategy & Identity
Coldbreak started in 2005 from humble beginnings. As they grew, they acquired a stellar reputation within the draft equipment industry. Today they are the leader in the development, engineering, and designing of mobile draft equipment for breweries, entertainment and hospitality industries, brewing enthusiasts, and other aficionados. Aware of this, Coldbreak knew that its logo had aged and did not reflect its current reputation and vision.

Guided a client in orchestrating the conception, formation, and design of the Coldbreak identity. As we moved through the process, we distilled insights gathered from audience and stakeholder interviews, shaping the foundation of the brand. This foundation delineated the brand’s tone, defined the voice and visual direction of the brand. As we progressed, additional interviews, journey mapping, naming, brand architecture, iterative brand development, and brand guidelines were established, evolving into the final Become brand.

+ Brand Strategy & Identity
+ Team Leadership
+ Creative Direction
+ Qualitative & Quantitative Research
+ Project Management
+ User Interviews
+ Qualitative Research
+ Brand Messaging
+ Visual Identity
+ Brand Strategy
+ Concept Developement
+ Sketching & Ideation
+ Illustration
+ Vehicle Wrap
After a decade of struggling to find our identity internally, we reached out to MKN Design. Michael quickly immersed himself in our company culture, history, and future goals to create the an accurate brand strategy and visual identity. To say we’re happy with the results is a huge understatement.

— Boyd Culver, CEO of Coldbreak
View the preliminary concepts that where explored for Become.

Dark Side of the Moon

November 10, 2020

Creative Musing
November 2020

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Dark Side of the Moon
A modern take on Pick Floyd’s, Dark Side of the Moon album cover.

Dark Side of the Moon tee is available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.
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Note: All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Stayhome Friends

May 22, 2020

Creative Musing + Product
May 2020

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Stayhome Friends
Amidst the U.S. stay-at-home mandate, I crafted a series of playful illustrations, each carrying messages specifically designed for the stay-at-home orders. These illustrations served not only to entertain but also to reinforce the importance of staying home during this time.

These Stayhome Friends posters are available in my shop. Explore more posters in my shop.

United & Vote

October 31, 2018

Creative Musing
November 2018

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United & Vote
“If we don’t vote, we are ignoring history and giving away the future.” This quote by Pat Mitchel reminds us of our obligation as U.S. citizens to vote for our future. Absorb these words, take action, register and head to the polls when you are called on each election day. Vote!

Unite & Vote Poster is available for purchase in my shop. Unite & Vote Tee is available for purchase on Cotton Bureau.
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Note: All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.