Client Project
March 2016
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AWK Clayworks
Alyssa Westenbroek-Koster established AWK Clayworks with a purpose to create clayworks that elevate daily routines, beautify living spaces, and provide comfort in quiet moments. Alyssa started her professional career operating out her studio in Boulder, Colorado where she designs and crafts claywear that is simple, sophisticated and adored with rich and muted color glazes. Alyssa reached out to me to create a professional brand for her business instead of relying solely on her handwritten signature for her pottery.
Collaborating with Alyssa, I gathered insights that shaped her brand. These insights were gleaned through a series of interviews and a deep understanding of her personality, style, and process. Leveraging this understanding, I developed multiple concepts and iterations. The final logo encapsulated her brand—a bold yet confident, simple, and sophisticated feel that extended to stationery for her business.
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+ Brand Identity
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+ Creative Direction
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design
+ Illustration -
Photography by Alyssa Westenbroek-Koster & Heather Kegel