Jazz

Creative Musing
December 2022

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Jazz
An design exercise updating the Jazz Journal wordmark (a magazine produced from 1946–2019). The revised wordmark took from its past and present characteristics to envision a new wordmark with a modern flare.

  • Photo of Louis Armstrong, 1953. Library of Congress Prints and Photographs Division Washington, D.C.

Chronicles of Narnia

Creative Musing
November 2022

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Chronicles of Narnia
This emblem is based on my favorite book series as a kid, Chronicles of Narnia by C.S. Lewis. The crest illustrates Cair Paravel Rampart (top), Aslan (center), and Archenland Coat of Arms (bottom).

 

FluMist Packaging

Client Project
November 2022

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FluMist Packaging
I was hired to design conceptual packaging for AstraZeneca new product, FluMist Quadrivalent. This project encompassed more than just packaging design; it also involved providing design guidance for an information packet, instructional illustrations, and physical prototypes.

Given the innovative nature of the vaccine delivery method, our design approach was dual- focused, targeting both parents and children. Consequently, we aimed to instill a sense of trustworthiness, friendliness, and clarity in the exterior and interior packaging, ensuring that all strict packaging regulations by the FDA were prominently displayed. Simultaneously, it was crucial to convey professionalism while remaining approachable. This was  accomplished by incorporating a vibrant color scheme, employing friendly typography, and fun illustrations while it was being unboxed.

  • + Package Design

  • + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Illustration
    + Instructional Illustration
    + Physical Prototyping
    + User Experience
    + Product Mockups

  • This project was a collaborative effort, with VML providing Art Direction.

Spectrum Health

Client Project
December 2017

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Spectrum Health
A prominent healthcare provider dedicated to delivering exceptional medical services and improving community health, Spectrum Health (now Corwell Health) plays a vital role in enhancing the well-being of individuals across various West Michigan. Working alongside a team of engineers and developers, I helped design and develop functional prototype application named My Chart.

The application catered to both new and returning patients of Spectrum Health facilities, offering features such as iPad-based check-in for hospital and doctor appointments, seamless access to medical records, and entertainment options. This endeavor required a strategic approach, including the use of personas, iterative wire-framing, and meticulous design iterations to craft a compelling and user-centric digital journey for patients.

  • + Customer Journey Storytelling
    + UX/UI Design

  • + Design Direction
    + Qualitative & Quantitative Research
    + Concept Development
    + Sketching & Ideation
    + Illustrative Storytelling
    + User Experience

  • This project was developed in collaboration with Mutually Human.

Remarker

Client Project
May 2013

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Remarker
Collaborating with Sung Yi via Carambito I assisted with developing a logo and defining the aesthetic of his notebook. Through thorough research, it became evident that the logo needed to embody both the notebook’s simple sophistication and resonate with its intended audience. The outcome was a logo that conveyed individuality and simplicity. The logos freehand script mimicked a fluid motion of pen meeting paper. Crafted to be comfortably handheld, this product provides effortless access to personalized index cards that perfectly align with users’ needs.

Crafted to securely hold index cards, with future adaptability to accommodate cell phones. Users can choose from a variety of custom-designed index card options to suit their needs, including Blank, Dot Grid, Line Grid, Isometric Grid, Idea Card, Lined, Time Tracker, Task List, Hourly Task List, and Storyboard.

Notebook Dimensions:
• Closed Notebook: 5¼" x 3⅞"
• Open Notebook: 5¼" x 7¾"

  • + Brand Identity
    + Product Development

  • + Creative Direction
    + Market Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design
    + Illustration

  • This product was developed and designed by Sung Yi of Carambito. MKN Design assisted with ideas around binding, fabric selection and developing a logo for the product.

Herman Miller Icon System

Client Project
May 2013

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Herman Miller Iconography System
Led the Workplace Knowledge Team at Herman Miller (presently MillerKnoll) in the development and design of an iconography system pivotal in delineating crucial research methodologies within their workflow. These icons were not only instrumental in establishing definitive research practices but also needed to adhered to Herman Miller's strict brand guidelines.

  • + Iconography System

  • + Creative Direction
    + Research
    + Concept Development
    + Sketching & Ideation
    + Illustration

CAT Footwear

Client Project
August 2003

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CAT Footwear
While employed at Designvox I helped create the photography concept direction for Cat Footwear. Cat Footwear is a renowned brand recognized for its rugged and durable footwear designs, built to withstand tough environments and provide exceptional comfort and protection. With a legacy rooted in craftsmanship and innovation, Cat Footwear continues to be a go-to choice for individuals seeking reliable footwear for work and leisure alike.

This project faced a distinctive challenge, CAT footwear had been successfully manufacturing high-quality construction boots for 20 years, primarily catering to masculine construction workers. However, new customer demographics emerged, as women and teenagers began to purchase their rugged boots. Armed with this information, I produced some of the photography concept directions. The selected photography approach showcased consumers wearing CAT's footwear, focusing specifically on their CAT boots as they engaged in various activities within diverse environments. This concept resonated with our clients, aligned with consumers, and fit the demographics without being overtly masculine or feminine. 

  • + Photography Concept Direction

  • + Concept Development
    + Sketching & Ideation
    + Photography Direction

  • This project was a collaborative effort while employed at Designvox.