Sustainable Research Group

Client Project
January 2012

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Sustainable Research Group
Following a decade of expansion, SRG’s logo no longer aligned with the organization’s aspirations. Collaborating closely with the leadership I gathered key insights informing what the brand could be. Based on these insights, a fresh trajectory emerged—one aimed at broadening expertise, enlarging the customer base, and refining market focus. The bold new approach reflects an innovative impression of sustainability and boasts confidence, strength, and leadership. The rebrand extended to stationery brand standard guidelines.

  • + Brand Identity

  • + Creative Direction
    + Research
    + Concept Development
    + Design and Ideation
    + Illustration
    + Graphic Design
    + Print Management