Creative Musing
January 2024
Visser Automotive
Flagship
Creative Musing
December 2023
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Flagship
Wordmark for Flagship. The typeface I used is Good Headline designed by Łukasz Dziedzic from FontFont.
Toshiba GP-42
Creative Musing
February 2023
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Toshiba GP-42
This is not AI-generated or a 3D rendering, but a 2D product illustration. The GP-42 was developed and designed by Toshiba in 1978 as a portable analog record player combined with an AM Radio and microphone input for karaoke.
Navigator
Client Project
January 2023
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Navigator Driving Academy
After 23 years of growth, Navigator's brand no longer aligned with its current focus on training young teenagers and adults in smart or autonomous vehicles, nor did it represent the direction Navigator aimed to pursue. Therefore, a new brand was imperative to reflect its evolution accurately.
Navigator had a few distinctive design challenges that required resolution:
Develop a logo that intuitively feels like a driving academy without feeling or stating it's a driving academy.
Logo to be perceived as trustworthy, safe, and exceptional to parents (core audience), but also conveys a cool factor for teen student drivers (secondary audience).
By law, driving academy vehicles are legally required to have ‘student driver’ signage on their vehicles. This is typically resolved with magnetic ‘student driver’ signs prone to slipping or peeling. A solution was needed to seamlessly integrate Navigator's logo with the required signage—ensuring a purposeful design rather than an afterthought, enhancing both safety and branding.
The final combined logo for Navigator successfully tackled every design challenge with a bold, attention-grabbing appearance. It seamlessly integrated the student driver sign by utilizing a vehicle wrap, ensuring a cohesive and visually striking solution.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Design & Layout
+ Brand Mockups
+ Vehicle Wrap
Become Mark Exploration
Client Project
October 2019
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Become Mark Exploration
I was hired by Become to develop their brand messaging framework and new identity. With the first phase completed we had language that helped create these concept marks. While the new identity has not launched, I wanted to share these initial concept explorations—the good, the bad, and the ugly. Not all of these explorations were shown to the client, but they all played a crucial part in shaping the final brand identity.
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Brand Identity
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+ Creative Direction
+ Concept Development
+ Sketching & Ideation
+ Illustration -
View the completed Become Identity.
Brand Motion
Client Projects + Creative Musings
January 2020
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Brand Motion
These various logos and marks have been created by using simple motion design. Integrating subtle motion not only elevates the visual appeal of your brand but also contributes to narrating a captivating brand story, making it easier for your audience to relate and remember your brand.
Looking for assistance in establishing a brand or revitalizing an existing one, contact me!
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+ Brand Identity & Animation
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+ Creative Direction
+ Concept Development
+ Sketching & Ideation
+ Illustration
+ Motion Design
Sustainable Research Group
Client Project
January 2012
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Sustainable Research Group
Following a decade of expansion, SRG’s logo no longer aligned with the organization’s aspirations. Collaborating closely with the leadership I gathered key insights informing what the brand could be. Based on these insights, a fresh trajectory emerged—one aimed at broadening expertise, enlarging the customer base, and refining market focus. The bold new approach reflects an innovative impression of sustainability and boasts confidence, strength, and leadership. The rebrand extended to stationery brand standard guidelines.
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+ Brand Identity
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+ Creative Direction
+ Research
+ Concept Development
+ Design and Ideation
+ Illustration
+ Graphic Design
+ Print Management