Ancestry DNA

Client Project
April 2019

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Ancestry DNA
Ancestry DNA offers a fascinating journey into one's past, using cutting-edge DNA technology to uncover ancestral origins and connections. By analyzing a simple saliva sample, Ancestry DNA provides individuals with detailed insights into their genetic ethnicity, connecting them with distant relatives and unraveling the mysteries of their family history. I worked closely with Ancestry DNA to develop a visual design system for their online products.

I led a comprehensive initiative to shape and establish a visual language for Ancestry DNA products. Employing an agile methodology, we navigated through stages of empathy, user interviews, research, illustration and iconography. The resulting visual design system adopted a conceptual and minimalist approach, enriched by overlaying the visual language on diverse human-centric photography.

  • + Visual Design System

  • + Concept Development
    + Illustrative Direction
    + Qualitative & Quantitative Research
    + Sketching & Ideation
    + Graphic Design
    + Illustration
    + Iconography

  • The image college shown is a representation of a 6-month coalesce of project artifacts.

Mmm Soup

Creative Musing
March 2019

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Mmm Soup
A simple illustration and animation that came to life from a sketch I sketched last year.

 

Lion

Creative Musing
March 2019

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Lion
Lion's majestic mane illustrated with eight concentric circles.

 

Word Visualizations

Creative Musing
January 2019

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Word Visualizations
An exercise defining words visually. The custom typeface was designed specifically for this exercise.

 

Sleepy Cat

Creative Musing
January 2019

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Sleepy Cat
My goal for this small illustration and animation was to depict a simple sleeping cat while maintaining its circular shape. During the sketching and ideation phase, I created numerous variations to ensure the effectiveness of how the animation behaved.

 

Patagonia

Client Project
January 2019

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Patagonia
Patagonia, a renowned outdoor clothing and gear company, embodies a commitment to environmental sustainability and ethical business practices while offering high-quality products for outdoor enthusiasts. I was hired by Patagonia to create several sketches and illustrations based on their prompt, "Eat Local."

I created a range of concept sketches inspired by the "eat local" theme and collaborated with Patagonia, iterating until we achieved mutual satisfaction. From these skteched concepts, Patagonia chose a refined illustration titled "Eat Local, Watering Can," which was selected and printed on their tees.

  • Illustration

  • + Concept Development
    + Sketching & Ideation
    + Illustration

Pelican On Water

Creative Musing
December 2018

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Pelican On Water
Bold fill and rolling lines of a pelican on the water.

 

Happy Holidays!

Creative Musing
December 2018

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Happy Holidays!
Wishing everyone a wonderful holiday season with family and friends. The logo’s mark is paired with the typeface DIN Condensed designed by Manvel Shmavonyan and Tagir Safayev from Paratype.

 

Trio

Creative Musing
December 2018

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Trio
Wordmark exploration with hand-styled lettering with some simple animation.

 

Factory Icon Set

Creative Musing + Product
November 2018

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Factory Icon Set
Some fun minimal vintage factory icons.

  • Factory Icons Set is available for purchase, email me for licensing and cost.

Wool Made

Creative Musing
November 2018

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Wool Made
A simple mark for a Wool Made brand identity concept.

 

Clydesdale Illustration Process

Article + Creative Musing
November 2018

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Clydesdale Illustration Process
The above video shows my streamlined process for crafting icon and illustrations. This is the same phased process that I use for large design projects albeit condensed to focus on a single artifact. While some may perceive this work as straightforward, it actually demands meticulous attention to detail and draws upon thorough research to effectively sketch, ideate, and achieve visual harmony, alignment, and readability.