Chronicles is a repository of articles, client projects, creative musings and products.

 

All content is copyrighted by MKN Design. Reproduction without express written consent is prohibited. To license a specific illustration or design, please contact me via email.

KitchenAid Branded Environment

▲ Branded environment concept based on KitchenAid’s updated brand.

 

▼ Final design integrated into branded environment

Client Project
October 2024

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KitchenAid Branded Environment
For the second consecutive year, I partnered with Whirlpool Corporation to assist in the development of their annual Board of Directors meeting showcasing their latest and most innovative products to investors. The 2023 event spotlighted KitchenAid, and I was tasked with translating their updated brand into environmental graphics that conveyed this new direction. The visualization were carefully crafted to reflect the brand's new direction, integrating the essence of family and innovation into every element of the showroom experience.

In close collaboration with KitchenAid’s product and CMF team, I developed five distinct narratives to bring the “Do It With Me” ethos to life. Each story focused on households preparing meals in their kitchens, showcasing KitchenAid countertop appliances, cookware, and utensils in action. These individual stories were then seamlessly integrated into a larger, cohesive narrative, illustrating how KitchenAid plays a central role in bringing people together in the kitchen, helping families prepare food and create meaningful experiences.

The final installation was a seamless blend of clean, minimalist line illustrations paired with physical KitchenAid products, effectively demonstrating how the brand serves as an ‘aid’ in everyday cooking routines. The result was a *visually captivating* environment that embodied KitchenAid’s brand principles and brought their message to life.

  • + Branded Environment Design

  • + Creative Direction
    + Research
    + Concept Development 
    + Narrative Storytelling
    + Sketching and Ideation
    + Graphic Design
    + Illustration
    + Print Management

  • This project was a collaborative effort, with the KitchenAid product and CMF teams.

    Concept illustrations provided by Jody Williams.

Carbon Cycle

Client Project
February 2023

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Carbon Cycle
Creating and illustrating a carbon cycle infographic for a major producer of sustainable lumber, pulp, and paper. Our task was to clearly communicate the client's approach to combating climate change while showcasing their strong commitment to environmental sustainability.

The goal was to streamline a complex sustainability concept, making it visually captivating and ensuring the audience was able to comprehend the initiative. The final infographic was simple and friendly, conveying the client’s message of responsible environmental stewardship and dedication to a greener, more sustainable future.

  • + Infographic

  • + Research
    + Concept Development
    + Sketching & Ideation
    + Illustration
    + Design & Layout

  • This project was a collaborative effort, with Peopledesign providing Art Direction.

KitchenAid Packaging

 

Client Project
August 2022

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KitchenAid Packaging
KitchenAid is the leader in home appliance brands. The company was established in 1919 and is headquartered in Saint Joseph, Michigan. Renowned for the innovative and iconic KitchenAid Mixer, now used in most kitchens around the world. The company sells an average of 2.5 million mixers per year.

KitchenAid partnered with MKN Design to define and develop new brand packaging using clean design, illustration and iconography.At the project onset, we gathered research on consumer trends, packaging, design, and illustrative styles. Using this research, we conceptualized packaging ideas and brought them to life in physical form. The result was a collection of innovative packaging concepts that highlighted KitchenAid's unique products, establishing them as a bold leader in kitchen appliances tailored to their consumers.

  • + Packaging Design

  • + Research (competitive, consumer, trend)
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Iconography
    + Instructional Illustrations
    + Product Illustrations
    + Mockups

  • This project was a joint endeavor involving numerous individuals from both the KitchenAid design team and external independent contractors, such as Heather Tucker and myself.

Word Visualizations

Creative Musing
January 2019

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Word Visualizations
An exercise defining words visually. The custom typeface was designed specifically for this exercise.

 

Sleepy Cat

Creative Musing
January 2019

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Sleepy Cat
My goal for this small illustration and animation was to depict a simple sleeping cat while maintaining its circular shape. During the sketching and ideation phase, I created numerous variations to ensure the effectiveness of how the animation behaved.

 

Patagonia

Client Project
January 2019

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Patagonia
Patagonia, a renowned outdoor clothing and gear company, embodies a commitment to environmental sustainability and ethical business practices while offering high-quality products for outdoor enthusiasts. I was hired by Patagonia to create several sketches and illustrations based on their prompt, "Eat Local."

I created a range of concept sketches inspired by the "eat local" theme and collaborated with Patagonia, iterating until we achieved mutual satisfaction. From these skteched concepts, Patagonia chose a refined illustration titled "Eat Local, Watering Can," which was selected and printed on their tees.

  • Illustration

  • + Concept Development
    + Sketching & Ideation
    + Illustration

Nutrilite

Client Project
August 2018

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Nutrilite
Recognized globally, Nutrilite offers a range of high-quality vitamins, minerals, and dietary supplements designed to support optimal health and wellness. I was approached by Nutrilite to offer conceptual insights on visualizing their Traceability Process.

Upon understanding their Traceability Process, which extends from initial plant selection to the final Nutrilite product, I developed two concepts. One emphasizes the comprehensive nine-step procedure, depicting hands alongside specialized industry tools. The other focuses on individuals implementing the nine-step process in authentic settings.

  • + Illustration Concepts

  • + Creative Direction
    + Research
    + Concept Development
    + Sketching & Ideation
    + Refined Concept Sketches

SpartanNash

Client Project
November 2016

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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.

Using a guided design approach, I explored SpartanNash's key environmental impact areas of Social and Environmental Responsibilities, delving into each segment to narrate their entire sustainable journey. Through the strategic use of storytelling, we intricately wove together their core values, showcased their diverse capabilities, highlighted community engagement efforts, and underscored their unwavering commitment to environmental responsibility. This narrative was brought to life through a blend of design elements, compelling visuals, and informative infographics, culminating in a comprehensive sustainability report.

  • Brochure Design & Layout

  • + Creative Direction
    + Project Management
    + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Photography Art Direction
    + Infographics
    + Illustration

Acton Institute

Client Project
November 2016

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Acton Institute
The Acton Institute for the Study of Religion and Liberty is named after the English historian, John Acton. He is best known for his remark: “Power tends to corrupt, and absolute power corrupts absolutely.” Inspired by his work on the relation between liberty and morality, the Acton seeks to articulate a vision of society that is both free and virtuous. They achieve this by offering seminars and publishing various books, periodicals, and articles. Because their publications were outdated, they contacted me to modernize their look from a branding and editorial layout standpoint.

This project was a six-month initiative involving the rebranding and comprehensive system design Acton Institute quarterly magazine, Religion & Liberty. I led this design effort that encompassed extensive planning and research, aiming to create a magazine that not only embodied the refreshed brand but also resonated with Acton Institute vision and their readership. The outcome featured forty distinct editorial layouts that served as a foundational framework for their editorial process. Additionally, a thorough design and layout toolkit was crafted to simplify layout decisions and maintain a consistent and coherent visual narrative across all future publications.

  • Branding, Magazine Design & Layout

  • + Creative Direction
    + Project Management
    + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Photography Art Direction
    + Infographics
    + Illustration

  • View the design and layout toolkit. This was developed to simplify layout decisions and maintain a consistent and coherent visual narrative for all future publications.