Client Project
May 2013
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Remarker
Collaborating with Sung Yi via Carambito I assisted with developing a logo and defining the aesthetic of his notebook. Through thorough research, it became evident that the logo needed to embody both the notebook’s simple sophistication and resonate with its intended audience. The outcome was a logo that conveyed individuality and simplicity. The logos freehand script mimicked a fluid motion of pen meeting paper. Crafted to be comfortably handheld, this product provides effortless access to personalized index cards that perfectly align with users’ needs.
Crafted to securely hold index cards, with future adaptability to accommodate cell phones. Users can choose from a variety of custom-designed index card options to suit their needs, including Blank, Dot Grid, Line Grid, Isometric Grid, Idea Card, Lined, Time Tracker, Task List, Hourly Task List, and Storyboard.
Notebook Dimensions:
• Closed Notebook: 5¼" x 3⅞"
• Open Notebook: 5¼" x 7¾"
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+ Brand Identity
+ Product Development -
+ Creative Direction
+ Market Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design
+ Illustration -
This product was developed and designed by Sung Yi of Carambito. MKN Design assisted with ideas around binding, fabric selection and developing a logo for the product.