Midwest UX Conference Design

Client Project
October 2013

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Midwest UX Conference Design
Managed a team to orchestrate the planning, development, and design of the Midwest UX Conference. This three-day event took place in Grand Rapids and drew more than 500 participants who engaged in workshops, talks, and keynotes. The overarching theme of “Place” served as the foundation for the event’s visual identity. 

We meticulously crafted and refined key visuals, which were then translated into a range of assets, including badges, wayfinding elements, videos, websites, t-shirts, service design, social media content, and posters. The resulting assets harmoniously conveyed a unified design language, enriching the experience for both attendees and participants of the conference.

  • + Branded Conference Environment Design

  • + Creative Direction
    + Research
    + Creative Strategy
    + Concept Development
    + Design Ideation
    + Environmental Graphic Design
    + Project Management

Herman Miller Planning Guides

▲ Isometric Illustrations
A selected few of the 275+ isometric illustrations created for the Locale Planning Guide. Click images enlarge.


◀ Locale Planning Guide
Several layouts from the Locale product planning guide.

Client Project
September 2013

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Herman Miller Planning Guides
Over two years, I designed a flexible framework for the Herman Miller’s product planning guides. The new designed framework revitalized their existing planning guides, enhanced search functionality, and introduced an intuitive layout. Thorough research, user experience considerations, creative exploration, and the synthesis of input from interior designers, customer care, and Herman Miller guided the transformation. The resulting implementation was user-friendly, easily navigable, expandable, and accessible to users across electronic devices, plus a function to download and print PDFs.

  • + System Design Layout
    + Isometric Illustrations

  • + Art Direction
    + Creative Strategy
    + Concept Development
    + Design and Ideation
    + Graphic Design
    + Product Research
    + Illustration
    + Project Management

Remarker

Client Project
May 2013

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Remarker
Collaborating with Sung Yi via Carambito I assisted with developing a logo and defining the aesthetic of his notebook. Through thorough research, it became evident that the logo needed to embody both the notebook’s simple sophistication and resonate with its intended audience. The outcome was a logo that conveyed individuality and simplicity. The logos freehand script mimicked a fluid motion of pen meeting paper. Crafted to be comfortably handheld, this product provides effortless access to personalized index cards that perfectly align with users’ needs.

Crafted to securely hold index cards, with future adaptability to accommodate cell phones. Users can choose from a variety of custom-designed index card options to suit their needs, including Blank, Dot Grid, Line Grid, Isometric Grid, Idea Card, Lined, Time Tracker, Task List, Hourly Task List, and Storyboard.

Notebook Dimensions:
• Closed Notebook: 5¼" x 3⅞"
• Open Notebook: 5¼" x 7¾"

  • + Brand Identity
    + Product Development

  • + Creative Direction
    + Market Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design
    + Illustration

  • This product was developed and designed by Sung Yi of Carambito. MKN Design assisted with ideas around binding, fabric selection and developing a logo for the product.

Design For Good

Article
June 2013

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Design For Good
In 2013, I served as an advisor for the AIGA West Michigan's Design for Good initiative. In this photo, you can see me listening to issues that required advisory support. Ultimately, we successfully addressed these issues by collaborating and resolving the issues together.