Client Project (via Designvox)
2006 to 2009
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Brand Identity & Design System Collateral
Following a series of internal shifts, Turnstone found their brand outdated and disconnected from their customer base. A relevant change was needed to resonate with the emerging demands of smaller businesses and startups. Equally important was to show that their products could grow with them and still have the quality and longevity as other furniture brands in the industry. I was a member of the design team responsible for creating a revitalized brand and integrating the new brand across various communication channels, including advertising, product catalogs, brochures, and website improvements.
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+ Brand Identity and Design Materials
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+ Research
+ Concept Development
+ Sketching & Ideation
+ Brand Development
+ Packaging Design
+ Catalog Cover Design and Layout
+ Design and Ideation
+ Illustration -
This brand project and design system collateral was completed while employed at Designvox.