Client Project
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Turnstone – Brand Identity & Design System Collateral
Following a series of internal shifts, Turnstone found their brand outdated and disconnected from their customer base. A relevant change was needed to resonate with the emerging demands of smaller businesses and startups. Equally important was to show that their products could grow with them and still have the quality and longevity as other furniture brands in the industry. I was a member of the design team responsible for creating a revitalized brand and integrating the new brand across various communication channels, including advertising, product catalogs, brochures, and website improvements.
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Turnstone (Steelcase)
Furniture Design & Manufacturing -
+ Brand Identity Concepts
+ Concept Development
+ Graphic Design
+ Photo Retouching
+ Print Management and Production
+ Sketching and Ideation
+ Technical Illustration -
Project collateral was completed while employed at Designvox with a team art directors, project managers, senior and junior designs, and copywriters.